The Leader of Managers – Masterclass

The Leader of Managers – Masterclass

Friday, 28 September 2018, 1 Moorgate Place, London EC2R 6EA

The Leader of Managers – Masterclass

Growth through innovation and branding

Filled with new material, this highly interactive seminar is led by Christopher C Muller, PhD. He has focused his research on multi-unit restaurant brand management; chain restaurant organisation development and growth; and the training of multi-unit managers for more than 25 years.

This Propel Masterclass provides the restaurant entrepreneur, rising corporate manager or seasoned professional with new perspectives and practical knowledge. Prof Muller has shared his teaching and research with many of the leading restaurant companies in the UK, Europe, Asia and the US. He is one of the founders of the European Food Service Summit and is currently Professor of the Practice at Boston University’s School of Hospitality. This programme is based on his experience of being a restaurant owner/operator and his extensive work with managers and leaders from all levels of the global restaurant community.

He is the author of “The Leader of Managers: Leading in a Multi-Unit, Multi-Site & Multi-Concept Word”; companion workbook “The Leader of Managers: A Workbook for Team Development”; and “Four Dimensional Leadership: The Individual, The Life Cycle, The Organization, The Community”.



Tickets are £295+VAT for Propel Premium members, £345+VAT for operators and £445+VAT for suppliers and can be booked by emailing:



12.00 noon – 1.00pm: Registration

1.00pm – 1.30pm: Welcome and introduction to the Leader of Managers
What are the “five phases,” the “four keys,” and the “five practices” that differentiate the LOM from the MUM? We’ll discuss the challenges all growth-oriented leaders must overcome.

1.30pm – 2.00pm: Systematic innovation as a management tool
Surfacing the “Ah-ha!” moment; building a systematic, purposeful and stepwise approach to managing innovation and change. Going from “how come…?” to “why not…?”

2.00pm – 2.30pm: Creating customer stickiness while being their frictionless partner
How to enhance your customer’s habitual behaviours while creating the path to no “cost” purchasing and a burning desire to return.

3.00pm – 3.20pm: Networking coffee break

3.20pm – 4.00pm: Building a culture of profitable sales and service
Lee Sheldon, founder of Mastering Multi-Units (MMU), will share case histories of success and learning gained in the application of culture to drive results using different power levers for different outcomes.

4.00pm – 4.30pm: The restaurant brand as a competitive tool
The “five points” to enhancing your brand core; the strategic difference between your proprietary “software” and everyone else’s commodified “hardware”.

4.30pm – 5.00pm: Becoming the leader of change
Setting your course through the “winds of change”. Transitioning from player to coach while being both a manager of, and the leader for, your team.

5.00pm – 5.30pm: Networking



We are fortunate to have highly respected industry leaders join our day. For the first time Mr. Lee Sheldon, founder of mmu Mastering Multi-Units and former Director L & D, SSP Group, UK will present on successfully “Driving Profitable Growth” and planning with the Rule of Seven , asking the question, “Who’s in Your Seven?”