Propel insights editor Mark Wingett’s series of video interviews with senior business leaders talking about how they are navigating the current crisis.
In the latest in Propel’s video interviews with leading suppliers, Mark Wingett talks to John Gemmell, On Trade Category & Commercial Strategy Director at HEINEKEN UK, about what opportunities the summer can provide operators to replenish balance sheets, reconnect with consumers and how they can make the most of key sporting events, especially the upcoming UEFA EURO 2020™ football tournament.
Heineken® is the Official Beer Partner of UEFA EURO 2020™.
- The brand has provided pubs with over £2million worth of investment through its UEFA EURO 2020™ support packages, including a free MatchPint account, visibility kits and dedicated footfall-driving social media advertising
- The ‘Heineken® Check In Challenge’ on MatchPint gives fans the chance to win over 100 pairs of match tickets just by visiting their local pub
- With the importance of outdoor space, Heineken® has invested over £200k in pub gardens, including giant parasols and windbreakers, to help operators increase viewing areas during the tournament
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Prask Sutton, founder and chief executive of Wi5
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