In the latest of Propel’s video interviews with leading sector suppliers, Propel insights editor Mark Wingett is joined by Andy Wingate, Category Controller at HEINEKEN UK, to look ahead to the reopening of the pubs sector, what we can expect from consumer behaviour, the need to balance providing an experience with safety, and the long-term impact of the crisis on the industry.
We explore HEINEKEN UK’s latest research, which highlights that
60% of people can’t wait to go out,
55% are confident to go out tomorrow
and 51% are aiming to go out in the first month of the sector’s reopening.
We also discuss what sorts of behaviours operators can expect.
Will it be lower energy occasions initially?
While 1 in 4 want the world back to where it was, with normal ordering at the bar and no social distancing, 50% still want the reassurance of Covid-19 hygiene protocols in place.
As Wingate points out: “Many consumers have learned that Off Trade is not so bad, so we need to show them that On Trade is better!”